Advocacy

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Advocacy Committee

The industry’s voice in engaging with stakeholders, including government agencies, non-governmental organizations (NGOs), consumers, and international bodies.

Objectives

The Advocacy Committee aims to:

1

Monitor and analyze policy and regulatory developments affecting the food manufacturing industry.

2

Develop and implement advocacy strategies to advance industry interests.

3

Foster collaboration with government, industry associations, and other stakeholders.

4

Promote best practices in sustainable food production and responsible business conduct.

5

Enhance the industry’s public image and engagement with consumers and policymakers.

Composition & Membership

Christopher Matthew A. Ilagan

PepsiCo Inc. – Philippine Branch

Chair

Caitlin P. Punzalan

Mondelez Philippines Inc.

Co-Chair

Marian Cristina Q. Arcelo

Kerry Manufacturing (Philippines) Inc.

Co-Chair

Jeenel B. Canillo

Secretariat

Members

Alogis Artico Inc.
Applied Food Ingredients Co., Inc.
Coca-Cola Far East Ltd.
Magnum RFM Ice Cream Inc.
Marsh Philippines, Inc.
Mondelēz Philippines Inc.
Nestle Philippines Inc.
PepsiCo Inc.- Phils. Branch
San Miguel Foods Inc.
Universal Robina Corporation

Roles & Responsibilities
  • Chairperson: Leads committee meetings, represents the industry in advocacy engagements, and oversees strategy implementation.
  • Vice-Chairperson(s): Supports the Chairperson and assumes leadership in their absence.
  • Members: Provide insights, contribute to advocacy initiatives, and actively participate in engagements.
  • Secretariat: Coordinates meetings, maintains records, and supports communication efforts.
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Key Activities

  • Policy research and impact assessment.
  • Development of position papers and industry statements.
  • Engagement with government agencies, legislative bodies, and regulatory authorities.
  • Participation in public consultations and hearings.
  • Media and public relations activities to support advocacy efforts.
  • Organization of industry forums, dialogues, and capacity-building activities.

Events and Activities